Your Guide to a Social Media Strategy

When it comes to marketing, one of the easier tactics you may think of is social media. Just create a Facebook page, a Twitter account- then post and tweet and voilà, you have a page. That may be a starting point, but there is much more to consider.

Here are a few tips to help you set up and maintain a successful social media presence:


Whether your social media site is run by a team or one person, it’s important to organize and establish a plan. Don’t just “wing” it. Use a social media managing tool such as Hootsuite or an Excel table to organize who’ll post what and when to do it. Plan ahead as to what you’ll post- but be open to posting on recent developments or news stories that just pop up.

Be consistent and lively

There’s nothing worse than coming to a Facebook page or Twitter feed that hasn’t made been updated in months. Be consistent and timely with posts to maintain a lively presence. This is where management tools really come in handy- you can schedule the dates and times for posts to be scheduled. Communique has even created a handy table for the best times to post, which you can check out here.

Adding on, it’s important that you’re attentive to messages and comments from your audience. You don’t need to be active 24/7, but you shouldn’t wait to reply a week later either.

Be resourceful, not just promotional

Your content shouldn’t be purely promotional but informational too. Sure, the end game is that you’re either selling a product or service, so of course your posts are going to be promotional. But your audience can only handle so much.

Make your site a resource for your audience. Use the Rules of 3. One third of posts should be promotional. One third of posts should be educational, informing your audience of the latest news and trends pertaining to your market. Finally, one third of your posts should engage your audience. Share customers’ stories, start a conversation, ask a question- do anything that’s interesting and gets the audience to engage with you.

Though hard work, building a community is beneficial in the long term. Your audience will have a reason to keep visiting your social media sites, seeing your site as a place to learn and engage.


Create a voice- and stick with it

One distinct feature to set your brand apart is to create a voice for your brand. What is a brand’s voice? It’s the tone and manner in which a brand speaks to its customers. It’s the brand’s personality and identity. Your brand’s voice is a relatable way to reach your audience.

Maybe your brand already has a voice. But, if not, here are a few tips to help you establish your voice.

Think about your product or service, and then your target audience. Now, think about how your target audience may change on social media. To help, Communique has previously written some tips on how to identify your audience on social media, which you can check out here.

Once you’ve incorporated you brand’s voice, it’s important to ensure your brand’s voice is consistent across all media and channels, including social media.

Why is consistency important? When you retain the same message, the same voice, your audience will instantly affiliate your voice with your brand. Long term, you’ve helped strengthened and created a reputable image and voice for your brand.

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