Most Effective Times to Share your Social Media Content

Wondering what the best time of day is to share social media content? Check out our basic social share breakdown. Remember, these are “best practice” social share times. Your specific target audience might be online at different times. For more on defining your target audience and the best time to engage them, read  A Beginner’s Guide to[…]

A Beginner’s Guide to Identifying a Target Audience on Social Media

Do you know who your social media target audience is? Before you can create social media content that appeals to your target audience, you have to identify them. Defining your target audience is one of the most challenging aspects of building a successful online presence. It’s also one of the most important and impactful tools[…]

Soy Connection Social

  Challenge Soy Connection Social, by the United Soy Bean board (USB), provides information about the benefits of soy through digital media platforms. In the past decade, soyfoods have received a lot of criticism from the health community. Previously focusing primarily on soybean farmers, USB faced an uphill challenge developing a communication method to connect[…]