Continuing Education for Communications Professionals

One of the many services we provide at COMMUNIQUE is continuing education for health professionals. Collectively, we feel pretty good knowing that the people responsible for our health are required to take continuing education to keep their skills sharp. Though the importance of continuing education for health professionals is apparent, what about continuing education for[…]

Imprint Publishing: Why do cows wear bells?

Imprint publishing: Why do cows wear bells? Why did the soybean cross the road? Have you ever pondered these compelling questions?  Well, you may not have thought about them, but we suspect that hundreds of children, perhaps thousands of young people, nationwide have.  These are titles of two of the popular activity books that we[…]

When It Comes to Communications, You Can’t Sit It Out

Everyone once in a while, I hear dismay over a communications challenge. A problem may seems so big that an important advocate may consider not even participating in the discussion. For example, maybe a scientist who has spent half of his or her life researching a specific area of human health is demoralized by the[…]

The Power of Continuing Education Credits to Amplify Your Message

Providing continuing education credits for health professionals is an incredibly valuable way to extend your health communications, whether it be publications, videos, or seminars. Having your work accredited by a professional organization provides three benefits: 1. Credits motivate health professionals to seek you out. Health professionals must earn credits to retain their certification, and at[…]

Cheerleading Not Allowed

As we seek to educate dietitians, health professionals and researchers on behalf of our clients, there is one rule we keep in mind: “no cheerleading.” Our goal when it comes to agriculture, health and nutrition is to set forth the facts and to let the target audience think for themselves. We show respect for them[…]

Appealing to Registered Dietitian/Nutritionists through the Two R’s

While we’d all like to launch a national advertising campaign promoting the virtues of our healthy products, a national campaign isn’t always economically feasible. A more realistic strategy is to influencing the influencers, essentially reaching out to people will be effective at spreading your message. When it comes to influencers for healthy products, nobody beats[…]

Media Training

COMMUNIQUÉ provides practical training for effectively dealing with the media. Instruction includes formulas for success in television, radio, and print interviews. Participants receive tips from veteran news reporters and the opportunity to record and playback practice interview sessions. Clients have included American Agri Women, the National Agricultural Aviation Association, Ameren UE, and the Missouri Telecommunications[…]

Detective Beef O’Keefe

State beef councils voiced a need for low-cost, quality handouts for fairs, schools, and promotions, and COMMUNIQUÉ delivered. Our Detective Beef O’Keefe book is chock-full of interesting activities for children of all ages, like Word Search and Word Scramble. Beef O’Keefe also contains health information about beef products and easy recipes for young cooks. Dozens of beef councils[…]